Universal Music Artists 2.1.2

UMA is aimed at Universal Music Group’s artists and management community. It is an innovative tool that offers artists a comprehensive, personalized overview of their audience across various leading streaming services and social media platforms.

Understanding your audience is paramount in today’s music industry. Universal Music Artists assists in gaining deeper insights into your fan base and their areas of interest. By grasping the scope and demographics of your audience on different platforms or regions, you and your team can make informed decisions to consistently expand your fan base.

Providing practical insights to drive your career forward, Universal Music Artists equips you with actionable information to plan tours and curate setlists. The app enables you to monitor the performance of your tracks on playlists, identify key playlists for placement, and more.

Covering a global scale, Universal Music Artists gathers data from all major streaming services and social media platforms worldwide, offering a holistic view of your music consumption and engagement for the first time, all accessible in one place.

Backed by the world's largest record label, Universal Music Artists leverages vast volumes of data from numerous partners to deliver unparalleled global market insights that set it apart from any other application.